About Cataloops
Senior specialists.
Systematic execution.
Cataloops is built and operated by a senior team with hands-on experience on both sides of the table: inside brands and inside agencies. We have seen what works at scale and what does not.
Most catalogue problems are not complex. They just never get fixed consistently. We built a system to close that loop, and we operate it directly.
Zero
Junior account managers. Every account is handled directly by a senior specialist.
8+
Years of domain experience, averaged across the team
7
EU marketplaces: all six Amazon EU storefronts + bol.com
The team
No account managers, no rotating junior staff. The senior specialists who built the platform are the same ones operating it for your catalogue. We also work with a small number of vetted specialist partners where specific depth is required.
Frank Rust
FounderFounder & CTO
Designed and operates the automation infrastructure that powers continuous catalogue optimization at scale.
8+ years building marketplace systems
Matt Spear
Lead Developer
Builds the technical backbone of the optimization engine: reliable, production-grade, and built for high-volume catalogue work.
7+ years in e-commerce engineering
Denise Bürkle
Copy & Creative Lead
Owns the content layer from headline to imagery: conversion copy, A+ Content, visual design, and brand consistency across every listing.
10+ years in marketplace creative
Alexandra Produnova
Go-To-Market Strategist
Leads GTM planning, market positioning, and launch strategy. Previously drove enterprise product marketing at Sennheiser across global markets.
10+ years in global marketing
Joachim Badejoh
Ads Specialist
Manages PPC strategy and bid optimization across Sponsored Products, Brands, and Display. Campaign structure, keyword discipline, ACOS control.
6+ years in Amazon PPC
Advisory board
Three senior practitioners have formally committed to advising Cataloops across marketplace strategy, enterprise AI, and growth. We are introducing them publicly this quarter. Introductions available on request.
Marketplace & Platform Strategy
Former senior executive at a major European marketplace platform. Has led commercial strategy across multiple international markets and advised scaled e-commerce operators.
Enterprise AI & Automation
Led applied AI initiatives inside Fortune 500 retail and logistics organizations. Brings hands-on experience deploying automation at catalogue scale.
Growth, Capital & Operations
Operator and investor with a track record taking marketplace and SaaS businesses through growth stages. Advises on go-to-market, unit economics, and operational discipline.
Work with the team
Senior expertise. Systematic execution.
If your catalogue deserves better than a junior account manager and a shared spreadsheet, we should talk.
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